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Discover the right time zone Instagram Insights uses when showing the most popular times your Instagram followers are logged in and more likely to see your posts.
Written by Mau, a Senior Instagram Marketing Specialist at eDigital.
WHAT TIME ZONE DOES INSTAGRAM INSIGHTS USE?
Before you bother to figure out the exact time zone Instagram Insights uses, let me tell you something you probably have been turning a blind eye to…
Instagram is not helping your business
- Instagram is a “money extraction” machine. Their business model is made to make money from you.
- The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 2% of your followers may see your posts (If you are lucky!)
- You keep trying to build an audience on Instagram you will never own.
- You cannot transfer your hard-earned Instagram followers to your CRM.
- Your customer acquisition costs from Instagram ads are through the roof.
The solution
I can offer you marketing strategy training that will help you:
- Lower customer acquisition costs.
- Minimise dependency on paid media.
- Build a marketing engine with marketing assets and channels you fully own.
- Craft the best digital marketing plan and social media strategy that boosts sales and CLTV.
THE CORRECT TIME ZONE INSTAGRAM INSIGHTS USES IS…
Yeah, I have heard the same question so many times from different clients:
What is the exact time zone Instagram Insights uses when presenting the most popular times your followers are logged in?
You are not alone.
Many marketers and business owners are trying to figure this out to ensure they post at the most optimal time.
Even some of the top 25 most popular Australians with the most Instagram followers use Instagram time zone insights to ensure they are posting at the best time with most of their followers will engage with their Instagram accounts.
The answer: Instagram Insights uses your smartphone date and time set.
Note: Instagram Insights time zone is different than Facebook Insights time zone.
Make sure your iPhone date and time is “set automatically” so it picks up the right date and time where you are actually located. If that’s not the case (it is not set automatically), your phone might be using a different time zone you are not in and Instagram Insights will be giving you followers’ time data that will not match where you (with your phone) are located.
You can test this yourself!
Go ahead and change your iPhone time zone and you will see the changes on the Instagram Insights graph. Make sure you take a screenshot of the most popular times your followers are on Instagram before making any changes to your iPhone time zone so you can see the difference after it.
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BEFORE CHANGING MY IPHONE TIME ZONE ⬇
I was physically located in Brisbane Australia with my iPhone.
The current local time time in Brisbane was 7:34 pm
The existing Instagram Insights graph shows @eDigitalAgency followers are mostly active Wednesdays between 6 am and 9 am
Instagram Insights time zone Brisbane Australia eDigital Agency account
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AFTER CHANGING MY IPHONE TIME ZONE ⬇
I am still in Brisbane Australia but I just changed my iPhone set and time to San Francisco
The new current local time in San Francisco appears at 1:34 am
The new Instagram Insights graph shows @eDigitalAgency followers are mostly active Wednesdays between 12 pm and 3 pm
Instagram Insights time zone San Francisco California eDigital Agency account
INCORRECT TIME ZONES YOU THOUGHT INSTAGRAM INSIGHTS WAS USING
- The time of the location set on your Instagram bio – 👊🏼 WRONG!
- The time your followers are located – 👊🏼WRONG!
- The time of the location set on your Facebook about section linked to your Instagram account – 👊🏼WRONG!
- PT time as Instagram Head Office is located in California 👊🏼WRONG!
Knowing when to post on Instagram becomes particularly important for promotions you sent out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, Refugee Day, etc as people will get bombarded and distracted with other marketing messages.
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Final note: Want to reduce customer acquisition costs and dependency on paid media? My proven training & strategy workshops will unmercifully uncover what your marketing sucks at and teach you how to build a marketing engine with channels and assets you fully own. The training will stir up lots of thinking and fire up new ideas in your team to effectively activate new paths to conversion and boost customers’ LTV.