How do I make my likes visible?

  • You can hide the number of likes on your Instagram posts before sharing them.
  • You can also hide the number of likes on other people's posts.
  • Hiding likes should not impact your account's performance on Instagram.

Tracking likes and comments on social media can negatively impact mental health and make posting on Instagram feel more like a popularity contest rather than a space to connect with people. 

On Instagram, you can hide likes, letting you and your followers focus more on content and less on how well liked it is. 

There are a couple of ways to hide likes on Instagram. You can hide likes on your own posts, either when you create a post or afterward, as well as hide the number of likes from view when browsing other accounts. Here's how to do it all. 

How to hide likes on posts from other Instagram accounts

This will keep you from seeing like counts when you browse posts from other Instagram users. 

1. Open the Instagram app. Go to your account page by tapping your profile icon at the bottom-right.

2. Tap the three-line menu at the top right. Tap Settings.

Here, you can also view your Saved posts and Close Friends list. Abigail Abesamis Demarest/Insider

3. In the search field at the top of the Settings page, type "posts" and tap Posts when you see it in the search results.

4. In the Likes and Views section, tap the slider next to Hide Like and View Counts. The slider turns blue when this feature is activated.

You can hide like counts from other Instagram accounts. Abigail Abesamis Demarest/Insider

How to hide likes on your own Instagram posts before sharing

You can hide the like count from other users when they browse your posts. You'll need to do this for each new post as you create it. 

1. Start the process of creating a new Instagram post by choosing your picture, or video, and typing a caption.

2. On the New post page — the final page with the Share button at the top right — tap Advanced settings.

Unlike automatically hiding like counts from other Instagram accounts, hiding like counts from your own posts has to be done manually. Abigail Abesamis Demarest/Insider

3. In the Like and view counts section, tap the slider next to Hide like and view counts on this post. The slider turns blue when this feature is activated.

If you change your mind about displaying like counts, you can change this setting after posting. Abigail Abesamis Demarest/Insider

How to hide likes on your own Instagram post retroactively

You can disable the like count display even after a post has been published. 

1. Open the Instagram post that you want to hide likes for.

2. Tap the three-dot menu at the top-right.

This post currently has the number of likes visible. Abigail Abesamis Demarest/Insider

3. In the pop-up menu, tap Hide like count.

Once the like count is hidden, only you can see it. Abigail Abesamis Demarest/Insider

How to track hidden Instagram likes

If you have a Business or Creator account, you can view account metrics like audience, demographic,  the number of accounts you're reaching, and like counts on posts. 

To change your account type, go to Settings > Account > Switch to professional account. Once you've switched, follow the below steps.

1. Open the Instagram app. Go to your account page by tapping your profile icon at the bottom-right.

2. Tap the Insights button underneath your bio.

3. In the Content You Shared section, tap the arrow.

4. Tap the Likes button to sort your posts by the number of likes.

On this page, you can see the number of "Likes" on your Instagram post and search for a username to see if they've liked the post. Abigail Abesamis Demarest/Insider

Will hiding likes affect my performance on Instagram?

The short answer: not really. According to Hootsuite, which has done a deep dive into Instagram's algorithm, even if you hide the likes on your own posts and other people's posts, Instagram will still track likes to determine what content is served first.

As long as people keep liking, watching, and commenting on your posts, turning off like counts shouldn't change the performance of your posts.

Abigail Abesamis Demarest is a contributing writer for Insider based in New York. She loves a good glazed donut and nerdy deep dives into the science of food and how it's made. 

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Dave Johnson

Freelance Writer

Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. He then spent eight years as a content lead on the Windows team at Microsoft. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider.

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How do I make my Instagram likes visible?

Hide or unhide like counts on Instagram posts.
Tap your profile picture in the bottom right to go to your profile..
Tap at the top..
Tap Privacy and security..
Tap or next to Hide likes to turn this setting on or off..

How do I turn on visible likes?

Click on the downward pointing arrow to the right of "Other Pages You Like." Select "Public" if you want everyone to see your likes, or a more limited privacy option that corresponds to who you want to be able to see your likes.

How do I turn on Facebook likes?

Click your profile picture in the top right of Facebook. Click Settings & Privacy, then click Feed Preferences. Click Reaction Preferences. Next to On posts from others, click to turn on this setting.

Why are likes not showing up?

A few users will restrict the visibility of their likes. This means that only people connected to that person will be able to see the action. In some cases they restrict the like to just themselves, meaning no one can see the like. You may see someone like your page, but not see the count increment.