What is responsive ads in Google ads?

ResponsiveAds™ offers a suite of creative tools and services, based on Fully-Fluid™ technology, to make it 10x faster to produce (build) & deploy display HTML5 ads across all screens and platforms (especially mobile)

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Trusted by the world's best

Publishers Agencies Brands

Publisher-first. Monetize more.

Sell advanced formats at 10x rate card levels

For publishers with owned & operated (O&O) inventory, sell much higher performing ad formats (e.g. high-impact edge-to-edge), sponsorships, branded content at volume with our proven responsive ad technology (absolutely no changes needed to site code).

INCREASE REVENUE

Streamline zillions of variants.

Innovate at 10x the speed

Bring the most engaging high-impact ads for your clients through creative automation.

Get up to 20x the immersive performance. Build your own or leverage our array of the most innovative templates.

INCREASE REVENUE

Enable your creative to work harder.

4x CTR, 20x engagement

Whether in-housing your creative process or through an agency, make it fast and easy to bring your creative fidelity across all channels in a workflow that leverages your best creative for modern times.

INCREASE REVENUE

Turn-key creative technology solutions

Our Creative Technology Suite empowers partners to maximize their display campaigns with turn-key solutions to build, deploy, and report with breakthrough user-engagement results. We simplify resizing HTML5 ads.

  • Shoppable

  • Content

  • Video+

  • Data Capture

  • Playable

  • Audio

10x Add-to-Cart rates

Drive more sales with our turn-key set of shoppable ad solutions

Our suite of templates beautify your product feeds through mix-media solutions, that consumers actually want to engage unlocking new incremental revenue drivers.

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>4x article view rates

Integrated on-brand article content that gets more reads.

Whether branded or sponsored content, bring directly to consumers our array of feed-based or in-ad article based novel one-of a kind responsive templates and formats.

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>20x engagement rates

The most advanced In-Banner Video & 360 ad formats that exist. Period.

This is where the text will go. This is where the text will go. This is where the text will go. This is where the text will go. This is where the text will go.

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50% lower CPLs

Deliver the best conversational marketing personalization engine into your ad creative.

Build in-ad consumer centric solutions via lead-gen, surveys, polls, quizzes. etc.. to gain a better understanding of your audiences with highly effective onbrand retargeting with the right variant at the right place and right time.

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>2x time spent

Industry leader in next-level immersive cross-media experiences.

Universal compatibility across every screens, every platforms and every media-types of the most powerful playable ads.
Gain development efficiency with easy to use plug -n-play components.

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>2x listen rates

Bringing the power of audio to add impactful sound to your display.

From audio snippets with partners like Adsonica to direct integrated podcasts and audio streams, ResponsiveAds brings Audio experiences directly into HTML5 as an engagement driver.

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Results that speak volumes

Explore some of our success stories and learn how we achieved excellence through innovation with our partners.

Dynamic Content Portal with 10 articles

130x breakthrough engagement rates

Leverage a new channel to distribute branded content that brings a wealth of information to end users. The carousel makes for an optimized delivery mechanism for the content discovery process in a clean efficient way.

10X Click Through Rate (CTR)

25x Element Click Rate

70% Viewability Rate

130x Engagement Rate

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“ResponsiveAds is a great toolkit to maximize brands and great content together, Expecially articles and video”.
Mike Rucker, VP Branded Content NBCUniversal

High-Impact Animated IAB Flexible Banners

6x Industry Engagement Rates

Goal was to bring a high-Impact solution as part of a direct buy from Golf.com with clients such as PING.

Deliver highly animated creative in the large “New” IAB flexible ad formats (4x1 and 10x1) and grow toward programmatic buys.

Viewability - 65.85% overall

6X Industry engagement rates proved this campaign brought high brand impact

Resulting CTR was also 4X industry standards

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“PING was excited about the results. We saw an 13% increase in CTR since launching Responsiveads ads over the prior creative activations”.
Bob Tacy, SVP, Director of Digital Media, Assembly

Shoppable Ads with Integrated Checkout & Content Guides

10x Add-to-Cart rates

Activate Shoppable Ad Units where the consumer could buy directly from the NBCU Checkout system. Launched were both high-impact IAB and fluid formats with 6 different product and content guides integrated to support the NBCU portfolio (E!, Telemundo, SYFY, NBC Sports, TODAY, Bravo)

Click rates 10x higher

10x Add-to-Cart Rate

Tablet (when people are in browse/shop mode) 48x above CTR benchmarks

Mobile experience - 6x more clicks with 30x more clicks when they opened the guides

72% of the gifts added were through the Fluid 90 (728x90) size

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“It was incredibly effective and successful. Most surprising was just how high the ResponsiveAds levels of engagement were ... It was really exciting to see the percentage actually showing a shopping intent over specific products. It showed how effective it could be at actually doing something very different than what's currently done with shoppable in the marketplace.”
Evan Moore, VP NBCUniversal Checkout

Turbocharge shoppable everywhere with user-interactive dynamic listings

>200x breakthrough click engagement over industry standard rates

Bring Caviar (Doordash) content in a new unique rich-media location-based native shoppable format where users get direct access to real-time restaurant listings contextual to the Infatuation page content.

CTR: 10x Industry rates

Element Click & Hover Rates: >200x

Viewability Rate: 85.77%

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"ResponsiveAds allows us to leverage custom assets in photography and graphics for engaging, shoppable formats, that deliver real, benchmark-beating results. Banner ad engagement is not a thing of the past, especially with units like these."
Kerri Mason, CRO, ZAGAT/The Infatuation Group

High-impact content portal with 10 articles

Breakthrough engagement of 130x industry standards

Leverage a new channel to distribute branded content that brings a wealth of information to end-users. The carousel makes for an optimized delivery mechanism for the content discovery process in a clean efficient way.

CTR: 10x the industry rate

Element Click: 25x Industry rates

Viewability Rate: 70%

Engagement: 130x the industry

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“ResponsiveAds is a great partner that offers a comprehensive solution to maximize brands and great content together, Especially for integrated articles and video”.
Mike Rucker, VP Branded Content NBCUniversal

Bringing a print strategy to high-impact digital rich media

100% viewable top masthead at
>100x industry standard engagement rates!

Bring high-quality edge-to-edge high-performance digital campaigns that evolved from print ads and replace all user interruptive experiences. This unit can be frequency capped to open and close gracefully for the best advertising opportunity for local SMB’s that brings users value.

CTR: 52x the industry rate

Element Click: 122x Industry rates

Viewability Rate: ~100%

Engagement: 130x the industry

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“I am super excited with ResponsiveAds. Between the integrated proofing and templates, we have more efficient and simplified ad sales, improved ordering, better creative, and shorter production time.”
Annette Cortianna-Clark, Director of Ad Ops, Media News Group.

Fully-Fluid Page-Scroller Local Media

10x "memorable" ads

Bring Advanced formats all as one creative that could be deployed in al ad slots cross the entire site with the new High-impact Page-Scroller format.

~10X Recall rates

Our clients are seeing significant lift with meaningful impressions which enables memorable ads

>3X faster in building ads

2 designers can do the production work of 10 designers

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It’s easy to get ad impressions, but it’s becoming harder to make meaningful, memorable impressions. ResponsiveAds enables us produce beautiful engaging creative, that helps our advertisers stick out from the clutter
Andrew Snook, Director of Digital, Jim Pattison Broadcast Group

Easily scale & streamline digital ad production

Discover our range of powerful creative automation tools & features designed to make your ad production effortless, 10x faster and more rewarding.

What is the difference between dynamic and responsive ads?

The name may be misleading, but responsive ads are very different from dynamic ads. To put it simply, the term 'dynamic' refers to the automated adjustment to the content of an ad while the term 'responsive' refers to the automated adjustment to the arrangement of the ad content.

What is the difference between display ads and responsive display ads?

The Distinctions Conventional display ads typically consist of three types; static banners with no motion, animated GIF's, and rich media banners such as HTML 5 or in-banner video. Responsive display ads are different in that they automatically adjust their appearance, format, and size to fit accessible ad spaces.

What's an advantage of responsive display ads Google Ads?

Videos are shown instead of images whenever Google Ads determines that your videos could drive better performance. Save time: Using responsive display ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns, and dedicate more time to performance improvement.

Are responsive ads better than text ads?

Responsive search ads are bigger and at many times better than expanded text ads. According to Google, responsive search ads have a 5 – 15% higher CTR compared to standard search ads!

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