How to add multiple locations to Facebook Page 2022

Would it surprise you if I told you that Facebook is one of the most heavily indexed sites on Earth? Probably not.

But, what if I told you that even though you may think you’ve put in all the appropriate work to maintain your multiple Facebook business locations, there’s a good chance they might not be set up correctly if you haven’t made fixes since Facebook launched its multiple locations page feature.

Get up to speed quickly and learn how to boost your SEO with this guide to getting the most out of this Facebook feature.

Keep reading to learn why multiple locations matter and how they should be set up. Plus, get some pointers for managing your multiple Facebook business locations the right way.

What is the Facebook location feature?

The multiple Facebook location feature is the latest way to manage your business locations, using a parent-child page structure to organize your company pages. The “parent” page is the main business, company, and/or brand page (e.g., Graeter’s Ice Cream) from which you can create and manage “child” pages for each different local location (e.g., Graeter’s Ice Cream in Carmel, Indiana).

You know when a business is utilizing this feature when you go to the “locations” tab on their page. After clicking, Facebook will display a map with pinpoints for specific, nearby location pages.

Why is the feature important?

Google “CVS Pharmacy.” On the first pages of results, Facebook is one of the top hits. This means that Google is pulling information from Facebook as a source for results and information, making it an extremely important part of CVS’s local search profile. That’s because Google indexes Facebook content for local searches as a local signal for businesses.

As Google scans multiple websites for local websites to verify your business, it also evaluates your popularity and relevance for certain search terms.

Creating optimized Facebook pages for each location not only helps your local search results on Google, but it will also direct traffic to your Facebook page, too.

How do I use multiple locations on Facebook?

Navigate to your Facebook business manager and toggle down to “store locations.” From there, click the link labeled “get started” then add your store/location details. After you take this step, you can also create ads for each of your specific locations.

Some of the good ... and the bad

Pro: If you use it, you’ll only have to manage one Facebook page

Using the multiple Facebook business locations feature means there is only one profile to update, making it easier to maintain more consistent branding and messaging going out. Additionally, any content that is posted to your main Facebook page is also fed into the individual location pages so you can manage information all in one place.

Con: If you use it, you have to start over

While Facebook Locations will link all the company pages, upon creating a new location page, you will have 0 initial page likes so you will have to need to create a new strategic plan to get fans engaged with your page again.

Overall, if you’re still managing multiple location page profiles for your business, it may be time to update your Facebook locations method so that you can simplify your social media management, boost your local search results, and—ultimately—help more potential customers find your business.

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Why should you have multiple locations on a Facebook Business page?

Having all your locations on a Facebook Business page is an excellent deal for many reasons. Here we name a few:

Customers can find your locations easily

Facebook is the most popular social networking platform available online. That is why displaying all of your locations on your Facebook business page is crucial so customers can find their nearest location.

Manage all locations in one dashboard

For business managers, Facebook Business is also a helpful tool for managing multiple locations. One dashboard gathers all your information about your locations’ addresses, contact details, relevant user data, and interactions.

Have content and reviews specifically for each location

Your multiple locations can have single pages and a personalized strategy according to their needs. As a business owner, you can offer different content and manage reviews or ads specifically for each location. And all that information is integrated into one Facebook Business account.

Other FacebookTips for Business Owners with Multiple Locations

To make your multiple location business successful, you might also invest in other relevant strategies to increase your results and credibility.

Try to answer all your page reviews (or at least the most important ones)

Reviews are an essential social proof your business can offer about their services or products. And on Facebook Business, it is easy for users and customers to use this feature to give their opinions and help other potential buyers.

Those same reviews can help increase your business credibility, especially when you take the time to acknowledge the customer’s opinion and give them a proper answer about the subject they are talking about.

So, no matter if you face a good or a bad review about your business, it is crucial always to make an extra effort to answer them. If you manage to cover all comments and reviews, that is great. But if not, do answer the most relevant questions that can impact your business credibility and customer satisfaction.

Create personalized ads for your locations

Creating localized ads and marketing campaigns is one of the benefits of having a Facebook Business account for your multiple locations. That way, you can create and manage different advertising campaigns tailored to the specific audience of a particular business location.

Use Facebook as a news and content channel to your audience

Many business owners have a Facebook Business page but don’t use this channel as an opportunity to connect with their audience. Since users will start visiting your pages looking for business information, do make an effort to offer them relevant and updated content on your feeds, helping them engage with your services and brand.

FAQ on Facebook Business Page Multiple Locations

Can a Facebook Page have multiple locations?

Facebook Business pages can add multiple locations to one single page and manage all information through the same user dashboard with a tool like Storemapper.

Should a business have more than one Facebook page?

The decision to have one or multiple Facebook pages depends on your business strategy. It is possible to have one single corporate page that gathers all the relevant information about your brand.

The choice will depend on the time and effort you have available to manage multiple locations pages, even though you create the structure of “parent” and  ”child” pages on a platform like Facebook Business.

How can I add a location to Facebook Business?

Log into your Facebook Business page and choose “Settings.” Then, while navigating on that menu, you will see “Locations.” Click on it to add one address at a time.

Conclusion

Using Facebook Business is an excellent idea for businesses of all sizes, and with Storemapper, it gets easier to map all your locations in only one spot. Help your customers easily find you anywhere. Try Storemapper on Facebook Business now.